|
|
|
 |
|
|
Development Process |
|
|
|
|
|
| Step 1: Macfarlane
Plastics took an initial concept brought to the table by the
Castrol Packaging Team and worked in unison with the bottle
supplier to develop a unique dispenser pack with Macfarlane
responsible for creating a radical new easy to pour solution. |
|
Step 2: Brainstorming began to
provide an alternative to the traditional screw cap on engine
oil containers and provide true differentiation through both
aesthetics and functionality. |
|
|
|
| Step 3: Our design
consultancy team then put forward proposals providing our client
with visual 3D modelling of potential dispensers using Pro/Engineer. |
|
Step 4: After the above solution
was chosen we then provided Castrol with low cost product prototype
models so that they had real samples of a final product and
opportunity to test its functionality before moving forward
with the project. |
|
|
|
|
|
|
|
|
|
| Step 5: Following approval,
investment in new tooling began for production of the revolutionary
new closure and dispensing system. |
|
Step 6: Castrol launched the
new pack, Castrol Control System, across Europe for their quality
engine oil products. |
|
|
|
Step 7: Macfarlane’s Research and Development
department remain committed to continuous product improvement
and carry out regular trials to guarantee high quality and functionality. |
|
|
|
|
|
Consumer response was extremely positive and Castrol found
a new
packaging solution that enhanced the visibility of the product
among other automotive oil packaging coupled with improved
ease of use to the consumer. The dipenser is applied by push
fit to ease application and does away with a sealing medium
to avoid manufacturing complexity and cost. The Trade Marketing
Manager for Castrol said, “ Consumers can now buy a
quality engine oil with superb control and precision”.
